Deconstructing Swinggcat, Vol. 1

February 4, 2004 by  
Filed under Analysis

**Reposted from the first Lair, original date: 12/20/03

Okay, its no big secret me and Swinggcat know each other. In fact, we’re pretty good friends. So good, that he has granted me permission to repost his newsletter on my blog. Of course, I never thought I’d see the day when he got off his lazy ass to actually WRITE the newsletter, but just as another sign of the coming apocalypse, it has finally arrived.

From time to time, I’ll post some of his newsletters on here that I think are worthy of further discussion and pick them apart for you with my experiences and ideas interspersed for your reading pleasure. I think Swingg is one of the best in the game and there is a lot to learn from him, and if he’s going to be doing newsletters regularly, they are worth signing up for — so be sure to log in on his webpage to subscribe! Also, if you buy his book because of me for some reason, let him know so he can pay me a commission. It’s not free to run a site like this, you know.

Anyway, without further ado, here is the first Swinggcat newsletter ever — “Building Attraction Through Tension Loops.”

Building Attraction Through Tension Loops
To subscribe to my free e-letter, visit me at

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to the link at the end of this email.

One of my maxims for ATRACTING women is to make them
ABC…to make them ALWAYS BE CHASING me.

In my book I call this PRIZING.

PRIZING women is important because when you do
things to make women chase you they will begin to
see you as a PRIZE they want to win over.

Prizing is a very important concept to understand in PU. I like to refer to it as “taking the power position” because you are putting yourself above others. One good way I like to do this is to ABJ — Always Be Judging — others. I got this nifty little trick from RoadKing, who uses it to great effect on strippers. Though Swinggcat has more systems for prizing laid out in his book.

One technique for PRIZING I talk about in my book
is Open Loop.

An Open Loop is an unfinished thought or story. So,
within the context of ATTRACTING women, some
examples of open loops are:

When a man tells a woman a really juicy story and
just at the point that she really starts to get into
the story, he intentionally withholds the conclusion
from her.


When a man acts as if he knows something about a
woman but when she asks him what it is he refuses to
tell her.

Are you guys starting to get why open loops are so

Open loops are the shit. Lots of guys HATE open loops because they tend to frustrate them. But what they don’t realize is that open loops are MEANT to frustrate. That’s why they are effective. Though Swingg likes to describe open loops in terms of what the guy can do to the girl, I like to describe them in terms of what the girl can do to the guy, because girls do this shit better than any guy ever could. For instance, when a girl tells you “Maybe we can get together sometime,” that’s an example of an open loop. You’re gonna be calling her to get together, but she could do any number of things to keep you dangling, and in the meantime, you just try harder and harder to get together with her, until you’ve fully committed yourself to getting this chick, to the point where you think you’ve fallen for her.

Though what Swingg is describing here gets even more evil than that, as you’ll see below…

They are powerful because they leave women wanting and
reaching for more.

And when women are wanting and reaching for more, they
are CHASING us.

Its true. It works both ways.

I have noticed a few of the guys who have recently
purchased my book have spawned quite a few online
discussions on open loops.

Yes, that would be the SS list. I think its funny how some guys on that list bought Swingg’s book, and started posting field reports using his material and terminology like they just discovered it miracuously on their own in their vain attempts to reach guru-hood. Lame. I will say, however, that some of the best threads on the SS list in the past 4 YEARS sprung from discussingf Swinggcat material, so I can’t be too angry about it, I suppose.

This is great because it tells me that guys are really
getting out there and using the ideas in my book.

Recently I have been thinking a lot about the
psychological mechanism behind open loops: What is it
about ‘open loops’ that cause women to want and reach
for more?

This is where the evil part comes in. Are you ready for it?

And about a month ago it dawned on me while watching
TV. I was watching a television show that I did not
find terribly interesting, and out of nowhere the power
went out. The weird thing was that inside I felt this
emotional “want” to find out the conclusion to a TV show
I did not even find interesting. However, the more I thought
about this the more I realized that I did not really want
to find out what happened, but wanted closure and

Even though the show was not very good, it had created
some unresolved emotional tension in me. The power going
out made me aware of my need to release, resolve, and
bring closure to this tension.

So, what I have discovered is that the psychological
mechanism behind open loops is in creating unresolved
emotional tension.


What I have realized is that besides using open loops,
there are literally hundreds of ways of creating, and
increasing unresolved emotional tension.

Doing this is what I call a “Tension Loop”. The structure
of a Tension Loop is to first do something that creates
unresolved emotional tension.

For example, you could do this by using an open loop: an
unfinished story or thought.

Or you could do this by creating a barrier between you and
a woman. If you have chemistry with a woman you might want
to hint that there is already a woman in your life,
planting the seed in her mind that even though you and her
like each other, it probably will not work out between the
both of you because you are already taken.

Or you could feign being really offended by something a
woman does or says. If she asks you, “What do you do for a
living?” you could hasten back with, “I am not the guy who
used to work with you at Mc. Donald’s, and if we ever hang
out, there is to be no talk about your career path at
McDonalds…I wouldn’t want you to embarrass me in front of
my friends.”

I’ve seen Swinggcat do this. Its fucking hilarious. The poor girl looks like a deer in headlights.

Or you could do something to invalidate a woman, such as,
acting unimpressed with her or even hinting at not liking her.

Now once you have created this tension loop inside a woman,
you can keep going with it: you can build it larger and more

This is where it gets REALLY evil. We’re talking Darth Vader evil here.

For example, if you create a tension loop by acting offended
by something a woman says or does, you can make that tension
loop larger and more intense by continuing to act offended.

But at a certain point, you need to close the tension
loop–bring some resolution, release, or closure to it.

I have found that people who are effective at using tension
loops–for example, auspicious writers and marketers–all
follow a similar structure:

1) They do or say something to create the tension loop

2) They keep going with what they said or did, making
the “tension loop” larger

3) They do something to close the tension loop; bring
some release or resolution to it

4) They open it back up, but just a little bit.

Also, have you ever noticed that this is the structure of many
great movies? Think about it: many great movies start off with
a tension loop by introducing some kind of conflict or drama.
Then, the tension loop increases up until the point of the
climax. Then the tension loop is closed by bringing some
resolution to the conflict or drama. And, finally, the movie
ends by either the tension loop being opened back up or a new
tension loop opening up.This makes the movie watcher want to
see the sequel.

Lets now look at an example of sparking a tension loop,
building it, closing it, and then opening up a new tension
loop–but just a little bit.

A few days ago, after exchanging some light banter with a
woman, I said to her, “You know…I don’t like you…”

She gave me a flabbergasted look and panted, “what!” (Being
the attractive woman that she is, she had probably never
had anyone say this to her before).

I had sparked a tension loop in her.

Next I made the tension loop bigger by saying, ” I’m sorry,
that probably came off wrong. Let me be more specific: I
really don’t like you.”

Here I was making the tension loop larger: intensifying all of
that unresolved emotional tension inside her. Now although
this is very powerful, you do not want to create so much
tension that she snaps–you do not want to PUSH her away
completely. So the idea is to take her to the edge–or close to
it. It is similar to kids blowing bubbles. They want to blow
as much air into the bubble to ensure that it is as big as
possible, but if they blow too much air into the bubble it
will pop. This takes practice, and you really have to learn to
observe how much emotional tension she is experiencing at any
given moment.

Then I said to her, “And the reason I don’t like you is that
you remind me of this girl Miranda whom I hated in the
second grade. I hated her because she used to always beat me
at hot hands (BTW, “hot hands” is a game that children play).

Then I challenged her to a game of hot hands, defeated her
quickly, and gloated, “Yes…I am the winner, and, actually, I
like you now…since you really stink at hot hands”.

So here I closed the tension loop by bringing resolution and
release to her emotional tension. And then I opened a new
loop–just a little bit–by telling her that she stinks at hot

lol. I remember when Swingg did this. He called me and woke me up to tell me what had happened when he was first testing this shit out. He was so jazzed at the responses he was getting. I gotta tell you, there’s nothing better than hearing a master seducer at the top of his game getting excited about testing new theories and tactics in the field. This is one of the reasons I think Swinggcat is so much better than a lot of the other guys out there. He’s actually improving, creating, and testing shit EXTENSIVELY before sharing it. I know for a fact that at the rate he’s going, Swinggcat method will not be the same thing in 6 months that it is right now.

There is a lot of psychology going on here. And in this
newsletter I am only scratching the surface of what I am doing.
I am going to do another newsletter soon, where I will go a lot
deeper into the psychological mechanisms of tension loops.

He’s run a few of his newsletters by me already, and I gotta tell you, they are NUCLEAR in the truest sense of the word. I’m almost finding them more helpful than his book, but I don’t think I’d be able to understand them without having read that first. But I know that everytime Swinggcat comes up with a new newsletter, he’s probably losing money on another book he could be writing.

But if you are really interested in mastering the techniques
for triggering these underlying psychological mechanisms in
women check out my eBook.

I am a guy who has been doing this stuff since I was a teenager.
And in the last four years I have gotten really serious about
mastering the psychological mechanisms that trigger attraction
in women. I am not some guy who used to be good with
women who now only talks and writes about how to attract women
from behind a computer screen. Instead, I am regularly out
interacting with women, which allows me to experiment, hone, and
further develop my attracting women skills. What I teach is not
just bunch of feel-good theory, but applicable stuff that can be
used in the real world. My material really is the Mu-Tai
kickboxing of dating guides. I really believe that this is the
most cutting edge stuff out there.

I have been getting tons of emails from guys telling me things
like, “Before getting your book I tried everything out there,
but had no success. But your stuff helped me finally get it. In
your easy-to-understand way of explaining things you have given
me a set of powerful tools along with a simple structure for
using them”.

There have even been a number of women, one of whom is a Los
Angeles stripper, who have been telling me things like, “Most
male dating experts are dead wrong when it comes to
understanding women. But, wow, even though I hate to admit
this, you have really hit the nail on the head when it comes
to knowing what works with women.”

This is a stripper RoadKing introduced me to that I’ve been gaming. I brought her along with me to Las Vegas and that’s where Swinggcat met her. Its funny, because he told her what he did and about his book, and since then she’s been calling him up and lurking on his website. This girl is funny, because she wants to write a book about how women can pick-up guys. Little does she know how fucking stupid that is. She was telling me how important it is for the girl to hang up the phone first because that gives them a psychological edge. I couldn’t help but laugh at her. Everything she’s “discovered” is shit that was discussed on ASF years ago and has moved on, which is probably why she’s so fascinated with Swinggcat’s book. I hope she doesn’t buy it, she might be able to deflect the game I’m running on her if she knows what I’m doing.

So, if you are ready to start the new year with a new take on
attracting women, come check out my EASY-TO-UNDERSTAND eBook
which is chock full of powerful insights, ideas, and tools,



P.S., Here is one last little secret of mine for the New Year:
If you feel like you are in a rut with women go out and get
some new threads. Better yet, try a whole new look: Go out and
get some clothes you normally would never wear. This is what I
do when I am in a rut and it works wonders. In fact, if you
have put on a few extra pounds this holiday season and are not
in the mood to cut down on your caloric intake, but still want
to look great, you are in luck. I have a friend, Joseph, who
just released a book called “Fashion For Fat Guys”. Not only is
Joseph an expert when it comes to fashion, but he also knows a
thing or two about attracting women. You can visit him here:

In case you didn’t notice, Fashion For Fat Guys is linked on this page as well. I think its a great resource for overweight men to dress better. I know I use the tactics outlined in that book when I go out, and it helps up my confidence levels so I’m more effective than I would be otherwise. Some might say its common sense stuff, but I think for a lot of guys it will help point out shit that they should be doing or don’t know they should do. I’ll probably discuss this more when I write my next article for Cliff’s List. I’m also thinking about talking about inner game soon, and I know that something like FFFG has a role to play in that as well.

P.P.S., If you have a success story you would like to share,
or a question you would like to ask, or a comment you would
like to make, please email me at

Don’t just hit reply to this email. Thanks!

Okay, well there you have it. Hopefully you read this newsletter 50 times, bought both ebooks reccommended in it, and learn this shit backwards and forwards. I’ll probably be experimenting with tension loops soon (I did a bit of that in my airport pick-up) so I’ll report here on how it goes.




February 4, 2004 by  
Filed under News

**Reposted from the first Lair, original date: 12/16/03

Okay, so its December, Christmas time is here, and I’m broke. Gawd, living in LA can be expensive! But my good buddy Swinggcat said he’d help me out by giving me a percentage of any sales of his ebook I can or have generated for him. Only thing is, he doesn’t have an affiliate program up yet. So if you decide to buy his book because of something you read of mine, send him an email and let him know. If you have already bought his book, and it was because of a recommendation I gave, email him and let him know. You can hit him up at:

His book can be found at:

Help make poor ol’ Thundy’s holiday a happy one by getting him money! I assure you there will be a special place in heaven reserved for you.

Ho Ho Ho!