I Knew It: The “Cougar Phenomenon” Is A Myth!

August 23, 2010 by  
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So Time Magazine just released a story about a study that claims the “cougar phenomenon” of older women dating younger men is largely a myth.  Check it out:

For a decade now we’ve been chronicling the emergence of cougars in the dating jungle: women, usually over 40, who hunt younger men, or cubs, and shower them with a tantalizingly experienced kind of love — and lots of Abba music. There are cougar celebrities — 47-year-old Demi Moore married 32-year-old Ashton Kutcher — cougar books, cougar cruises and, perhaps the ultimate affirmation, cougar sitcoms, including the popular Cougar Town, starring real-life cougar Courteney Cox. What further proof do we need of this species’ existence?

Michael Dunn isn’t buying it. The noted psychology researcher at the University of Wales Institute in Cardiff has just released a study that he insists renders the cougar craze a “myth.” After examining the age preferences expressed in 22,400 singles ads on popular dating websites in North America, Europe, Australia and Japan, he found no sizable cohort of women seeking younger men. To the contrary, almost all of them wanted men their own age or older. Nor did he find evidence for the proliferation of cubs: the overwhelming majority of men displayed their eons-old preference for younger women. “I do believe the cougar phenomenon is a myth and, yes, a media construct,” Dunn, who specializes in human evolutionary psychology and mating behavior, told the Australian Associated Press.

Of course, the article includes the counter-argument from people who say the cougar phenomenon is real, but here’s my take on things… Read more