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The Value of being Valuable

March 12, 2004 by  
Filed under Analysis

Lately, I’ve had the opportunity to hang out with some of the big guns in the community — people like Mystery, Swinggcat, Tyler Durden, etc. It has been a real treat to discuss tactics and philosophy with them and to get the opportunity to analyze their games. And from that analysis I’ve come to more than a few interesting realizations…

But the most important realization that I’ve come to is that there’s 1 thing — 1 fundamental thing — that every Pick-Up Artist does that helps them attract women. It’s such a simple yet powerful concept, and I see it time and time again, in the interactions that any guy who gets laid has.

So what is this one thing?


In a word: Value.

The guys out there who are the MOST successful with women create a value for themselves. When you’re good looking, you have a certain kind of value. The same goes for you if you’re rich or famous or powerful in some way. Those things have an inherent value in them, and that is what gets women attracted to guys who have that stuff.

But what about those of us who don’t have inherent value? The “average joes,” so to speak?

Well, that’s what has made my interactions with the top PUAs so interesting. Because I’ve gotten to see how they create VALUE for themselves. It is a powerful pick-up tool, and one that I have neglected for the longest time. But as I broke down what I’ve witnessed from the top guys and their interactions with women, I cannot ignore the value of CREATING value for yourself.

They Mystery camp would call this DHV, or the “Demonstration of Higher Value.” This really came to my attention when I had a conversation with Mystery about his Method, and how he broke it down for me. But I didn’t realize the importance of it until I saw him in action with those two porno stars we picked-up on in the strip club we went to.

And the more I thought about it, the more I realized that every PUA who’s GOOD does things very similar to Mystery, but not in the same way. Every method out there that works has a different way of creating value for it’s user.

Take Double Your Dating for instance. DYD teaches you to be “Cocky and Funny” with women. What C&F does is it helps it’s user to break out of the “I’m a wussy, I’m scared of women and want their approval” frame. It gives those who use it the aura of someone with confidence who is coming from a state of “non-neediness,” which is a valuable trait to have when creating value.

Mystery is probably the best I’ve ever seen at creating value for himself. Simply the way he dresses creates a certain value, because when he peacocks (dresses in an outlandish manner), he courts instant attention no matter where he goes. I’ve seen girls lock their eyes on him when he enters a room, and follow him with their gaze as he walks by. Just the fact that he catches their attention creates a certain ammount of value for him. But then he whips out the magic tricks, and it’s all over. The girls get SO INTO IT! It’s very much “Chick Crack” as Tyler puts it, because Mystery’s magic not only entertains the girls, but it captivates them. It creates an air of “Mystery” that is intoxicating to them. They become intrigued, fascinated. All this creates immense value for Mystery, so much so that he often runs the danger of blowing himself out because girls would think they’re not good enough for him. Probably the most powerful tool in Mystery’s “value creation” arsenal is his concept of group theory, and how he wins the approval of a girl’s peer group, or creates “social proof” for himself — all of which raise his value in the girl’s eyes.

But what Mystery does, though teachable, is very much a style tailored to Mystery. He is successful at what he does because no one else can really immitate him. That’s what makes Tyler so amazing to observe. Tyler does the same things as Mystery, but WITHOUT the magic tricks. Yet he is still able to create IMMENSE value for himself. How does he do this? Well, from what I’ve gathered, his method is more relatable to normal guys like me, because anyone with the proper skillset can use Tyler’s methods to create value for themselves.

Basically, Tyler creates value by creating and passing shit-tests for himself. If you look at Tyler’s style, he almost targets these shit tests that women or the environment throw at him, and he has prepared ways to pass these tests, and THAT creates his value. AMOG (Alpha Male Other Guy) tactics are a good example of this. Everytime Tyler tools a guy, blows him out of set, what have you, he demonstrates that he is more “alpha” than the other guy, which creates a value for him because women are attracted to “alphaness.” But Tyler will also create barries for himself while in set, be it having the girl think he’s gay, or maybe even insulting the girl to a certain extent. And then, he’ll turn this around on the girl and rope her in, thereby passing the “shit test” he created. But Tyler is also really good at passing LEGIT shit tests that the girl throws down. And this is where his biggest value is probably created. If you can pass shit tests, you become more valuable from the untold countless guys who failed them, and that makes the girl want to sleep with you more. This is why I think the claims that Tyler is just an immitator of Mystery are bunk, because their methods for value creation are VERY different, but just as effective.

Swinggcat creates value by controling the frame. It’s funny, because after my interview with him, a lot of people were interested in finding out the pattern he used to fondle a girl within 5 minutes of meething her. But what I’ve seen him do lately is that I’ve seen him MAKE OUT with girls 10 minutes after he meets them, and it’s with little to no buyers remorse, just by following his tactics in his book. And a lot of what he does has to do with controling the girl’s frame, sucking them into his reality, and prizing himself. This inherently creates value for him in the girl’s eyes, and because he has the dominant reality, if he wants to make out with a girl, no matter how high his percieved value may be, he’s going to get what he wants because the girl is in his frame.

This is similar to what a lot of guys from the “Gunwitch” or “Caveman” school of thought do. Part of “Alphaness” is about setting a powerful frame and going after what you want without deterrment. When you dominate the interaction with someone, when you become an authority, when you judge others, etc., etc., you are attaching a certain value to who you are, and that can make you just as attractive as guys with looks, power, money, and fame.

I had an interesting experience last night where I made out with a girl in a club for the first time. I had never gotten a girl so riled up in a club setting that she started making out with me before. So what did I do differently? I was just confident. I set the frame where I wanted to make out with her, so I pulled her close and went in for the kiss, and because I was so confident, because my frame was so strong, because I had an attached value, the girl went along with it, and I was playing tongue hockey with her in no time flat.

I’m not sure if many guys out there realize just how powerful the creation of value is. But I hope they do now.

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